Variety: The Importance of it for Trainers and Instructors!
When first opened my gym, SoCal MMA 10 years ago, I had 2 black belts, boxing experienced and I was a veteran of professional MMA. Plus, as a kid, I religiously followed body building. So, I felt I had a pretty good fitness repertoire. At SoCal, I taught all of the classes in the beginning. I taught an MMA class, BJJ and a female boot camp class. In all of those classes I utilized workouts that included exercises and movements from all of the arts I trained in. Including animal style movements that have existed in BJJ forever. After a couple of months, my very first female student, Lety, turned to me and said, “Can we do something different? We did this the other day.” I was in shock! But this is what you deal with when you have clients that pay a monthly fee to train at your gym. You have to be attentive towards their needs. This is what caused me to start researching other fitness programs. In an attempt to add variety and attract clients, one of my business partners suggested hiring a kettlebell trainer. I was for it! I knew very little about kettlebells. But I knew enough to know that I needed instruction with them. My partner did the research and found a certified Russian kettlebell trainer to teach once a week at my gym. Since kettlebell training was new to everyone, we enjoyed it. He introduced to us the kettlebell standards, swings, snatches, goblet squats, dead lifts and the Turkish get up. Since these were new exercises, in the beginning, they were exciting and fun. But since the instructor had the traditional Russian kettlebell mindset that you only those few exercises, our clients and myself became bored and uninspired. I was frustrated because I really enjoyed the kettlebell stuff, but I yearned for more. So, I started researching other kettlebell organizations. To my dismay, there was little variety available. This forced me to start innovating my kettlebell and body weight program. I felt every kettlebell workout lacked full body movements. They were more like core and leg workouts. So, I started adding more exercises to hit more muscle groups. I realized how versatile kettlebells and body weight were! I incorporated movements from BJJ and other arts which gave birth to my Kettlejitsu program.
Kettlebell and body weight add more variety than any other 2 training tools in my opinion. I started teaching my new methods to my classes and they loved it! My clients became content and consistent and classes grew. Since then I have maintained my Kettlejitsu boot camps for close to 10 years now. It was also key in helping earn a living from doing what I love to do. Your clients will appreciate variety. If you teach the same thing over and over, I guarantee you it will be difficult to retain students. You have to remember when someone is paying you their hard-earned coin to train with you, you owe it to them to give the best possible training available. This is why I am constantly evolving and learning. I watch and study. I learn from everywhere. I even learn from my students! The key to innovation is to keep an open mind.
These concepts can be applied to martial arts as well. Can you imagine a Martial Arts instructor that only taught 10 moves? It would be pretty boring. One of the main keys to client retention is variety. Have you ever heard the saying, “variety is the spice of life?” I truly believe that! Stay on your toes, be attentive towards your students and add variety to your workouts on the daily. Use these concepts if you have intention on making a living as a trainer! Check out this video that displays some of the variety in my Kettlejitsu programs. Enjoy!
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